Privacy Policy
Privacy Policy
Trend Intermodal Chassis LLC
__________________________________________________________________________________________
Effective Date: August 15, 2025
Policy Scope
This Privacy Policy describes our data and privacy practices and applies to the Personally Identifiable Information (PII) collected via websites operated by Trend Intermodal Chassis LLC (“Trend”) via websites, platforms, features, or services we offer, which we may combine with online data. It applies to all current and former customers, business partners, prospective business customers, applicants, and vendors who communicate or otherwise interact or engage with us regarding products, services, or employment offered by Trend. This privacy policy does not apply to personal information collected from or about any of our current or former employees. PII collected from any such employees are governed by our employment policies and described in the employee handbook.
Trend respects your privacy, and we will do our best to earn and keep your trust. All PII that you share with us is treated with the utmost care. This Privacy Policy applies to the privacy practices of Trend and identifies the personal information we collect when you visit our website and how this data will be used, disclosed, and protected. By accessing, using, submitting data to, or otherwise interacting with the Site or providing information to us, you consent to the data practices described in this Privacy Policy. We recommend that you review this Privacy Policy in its entirety and make the determination if you want to continue using this Site.
Collection of Personal Information
Trend collects information, including personal information, that you provide us when you visit this Site. References to personal information shall be deemed to include personal data as defined by GDPR, personal information as defined by CCPA, and “personal data” or similar term as defined in other U.S. state privacy laws. Trend may collect information actively or passively. Active collection means information that you provide directly on the website. Passive collection means information that is collected automatically via cookies or web beacons. See the Cookie Policy section of this notice for more information.
Note that we may de-identify personal information by removing characteristics that make the data personally identifiable to you. We will treat de-identified data as non-personal to the fullest extent allowed by applicable law. If we combine non-personal information with personal information, we will treat the combined information as personal information under this Privacy Policy.
Personal Information collected actively may include:
- First Name
- Middle Name
- Last Name
- Email Address
- Street Address
- City
- State
- Postal Code
- Phone Number
- Social Security Number
- Date of Birth
- Driver’s License Number
- Job Title
- Financial Information
- Education Information
- Work History
Personal Information collected passively may include:
- IP address
- Device identifier or other unique identifier
- Browser type
- Service provider
- Page visits
- Length of visit
- Referral URL
- Website preferences
Use of Personal Information
Trend may use the personal information we collect for one or more of the following purposes:
- To conduct business with you
- To improve our service offerings
- To improve your experience with us
- To process registrations submitted through the Site
- To process lease and repair agreements
- To process payments
- To improve the content, functionality, usability, and security of the Site
- To understand how you use the Site
- To provide effective customer support
- To respond to inquiries and complaints
- To provide requested information
- To prevent or detect fraud
- To personalize your experience when interacting with us
- To help you receive email, direct mail, and SMS text messages
- To send marketing messages and engage in advertising activities
- To comply with legal requirements and assist in dispute resolution
- To administer surveys or questionnaires
- To conduct financial, tax, and accounting audits
- To conduct security, privacy, risk, and compliance audits
- To conduct analytical research
- To carry out business transactions, such as in connection with a merger, acquisition, consolidation, bankruptcy, or other corporate transition, including due diligence
- To permit you to apply for employment
- To carry out any other purpose disclosed at the time of collection or otherwise consented to at the time of collection
Disclosure of Personal Information
We may share the data we have collected about you (including personal information) in the circumstances described below or elsewhere in the Privacy Policy, as disclosed at the time you provide information, or otherwise with your consent.
Trend employs third party companies and people (“Agents”) to perform tasks on our behalf and may disclose Personal Information to them to provide products and services. These Agents provide services necessary to run our business and may include:
- Technology services
- Financial and billing services
- Payment processing services
- Analytics services
- Advertising and marketing services
- Employment and recruiting services
- Regulatory and compliance services
- Other similar services
Trend also may share Personal Information with our parent company, ITE Management, its subsidiaries, and other affiliated entities for the purposes identified in the Use of Personal Information section of this policy.
Retention of Personal Information
We retain your personal information for as long as reasonably necessary to carry out the purposes for which it was collected, allow you to exercise the choices and rights you requested, comply with our contractual obligations, enforce our policies, or as required by applicable laws or regulations. Different types of personal information may need to be retained for different periods of time depending on the purposes for which the data is processed and any regulatory retention requirements for certain categories of data. The determination of retention periods is based on criteria including:
- The purposes for which it is processed
- The legal basis for processing
- Legal requirements for retention (i.e. employment, health, and safety law)
- Regulatory requirements.
Your Choices
As provided by applicable law, you may have the right to access, correct, or delete any Personal Information we hold about you. Trend will respond to reasonable requests in an appropriate timeframe as determined by the respective governing authority. See the State and Country Specific Information section of this policy for more information.
Information Security
Trend utilizes commercially reasonable and appropriate technical, physical, and administrative security controls designed to help protect against unauthorized or unlawful processing, loss, destruction, damage, misuse, and alteration, considering the risks involved in the processing and the nature of the personal information. However, no data transmission over the internet, wireless transmission, or electronic storage can be guaranteed 100% secure. Trend cannot ensure or warrant the security of any data we collect. You use the Site and provide your data at your own risk.
Children’s Privacy
The Site is general audience and is not intended for and does not target children under the age of 16. As such, we do not knowingly collect personal information directly from anyone under the age of 16. If you are under 16 years of age, do not provide any information on this Site, use any interactive or public comment features, or provide any information about yourself to us, including name, address, telephone number, email address, screen name, or username.
If we become aware that we have collected or received personal information from individuals under 16 years of age, we will make reasonable efforts to immediately delete that information. If you believe that we might have any information from an individual under 16, please contact us at trendchassis@trendchassis.com.
Cookie Policy
Trend or our third-party business partners may collect data passively from you using cookies. A cookie is a small text file that writes to and stores information on your device when it is used to visit the Site. These cookies may be used by us or third parties to personalize content, deliver advertisements, and analyze traffic on this Site. You may be able to adjust your web browser so that your computer can disable, decline, block, or otherwise limit or clear cookies. For more information about how to manage cookies, please follow the instructions provided by your browser. For more information about cookies, please visit https://www.aboutcookies.org.
Applicable law states that Trend can store cookies on your device if they are strictly necessary for the operation of the Site. For all other types of cookies, we need a lawful basis for processing, which may include your permission. By agreeing to the use of cookies on our website, you are directing us to disclose your personal information to our third-party service providers for these purposes.
See additional cookie information here.
Non-Discrimination
Trend will not discriminate against you for exercising your rights under any applicable privacy regulation.
Changes to Privacy Policy
We may amend this Privacy Policy at any time. If we make changes in the way we collect, use, and/or share your Personal Information, we will notify you by sending an email at the last email address that you provided to us, or by prominently posting notice of the changes on this Site. Should an amendment to this Privacy Policy be necessary, a new Effective Date will be displayed at the top of this notice.
State and Country Specific Information
California
We will only use your Personal Information for the purposes intended and as detailed in the Privacy Policy unless we have obtained your consent to use it for other purposes. If you have any concerns about how your Personal Information is handled, please reach out to us via one of the methods in the How to Contact Us section of this policy.
Personal Information We Collect
In the preceding twelve (12) months, Trend has collected, used, disclosed, sold, or shared the following categories of Personal Information set forth below for a variety of business purposes as described in the Use of Your Data section of this policy:
- Category A: Identifiers
- Category B: California customer records personal information categories
- Category D: Commercial information
- Category F: Internet or other electronic network activity information
- Category I: Professional or employment-related information
- Category K: Inferences drawn from other personal information
Rights of California Data Subjects
If you are a resident of California, you have certain rights under the CCPA, as amended by the California Privacy Rights Act (“CPRA”), relating to the Personal Information collected by Trend. These rights include:
- Right to Access: You have the right to know what Personal Information Trend has collected about you and to request to access specific pieces of Personal Information Trend has collected about you.
- Right to Correct: You have the right to request that we correct inaccurate personal information we hold about you.
- Right to Delete: You have the right to request that we delete the Personal Information we have collected from you.
- Right to Opt-out of the Sale or Sharing for Cross-Context Behavioral Advertising
- Right to Not Be Discriminated Against: You have the right to not be discriminated against for exercising any of the aforementioned rights.
To exercise the rights listed above, you must submit a verifiable data privacy request via one of the methods listed in the How to Contact Us section of this policy.
Verifying Your Request
To submit a verifiable request, you will be asked to provide certain information to help us verify your identity. The information we ask may differ depending on the type of request as well as the type, sensitivity, and value of the personal information that is subject of the request, and the risk of harm to you that may occur as a result of unauthorized access or deletion. We may also require that you provide a written declaration that you are who you say you are.
Please note that as part of the verification process, once you submit a request to delete, we may follow up and require you to confirm that you want your information deleted.
Sales and Sharing of Personal Information
Trend does not sell personal information to third parties for monetary consideration. However, the collection of data on our behalf by certain of our third-party Site analytics or digital advertising service providers may be considered a “sale” and considered “sharing” under the CPRA. To disable sharing through cookies set by third parties that may be considered “sales” or “sharing” under CCPA and CPRA, click the ‘Cookie Preferences’ link in the footer of this Site. In addition, the Digital Advertising Alliance also offers tools for California consumers to send requests under the CCPA and CPRA to opt out of the sale of personal information by some or all of the participating companies https://privacyrights.info/.
Collection, Use, and Processing of Sensitive Personal Information
Under the CPRA regulation, a business must only provide the Right to Limit the Use and Disclosure of Sensitive Personal Information when such use is collected or processed for the purpose of inferring characteristics about a consumer, or does not fall under certain statutory exceptions, pursuant to CPRA §1798.121. Trend does not use or disclose Sensitive Personal Information for such purposes and/or its uses fall with the statutory exceptions, and we therefore do not offer this right at this time.
Do Not Track
Some web browsers may transmit “Do Not Track” signals to indicate that you do not want your website visit information collected. Because there is not yet an accepted standard for how to respond to DNT signals, this website does not respond to such signals. For details, including how to turn on Do Not Track, visit www.donottrack.us.
Complaints
For California consumers, if Trend was unable to resolve your data privacy request, you have the right to lodge a complaint with the California Privacy Protection Agency (CPPA) at the following website: https://www.cppa.ca.gov/webapplications/complaint. Trend is committed to working with you to obtain fair resolution of any complaint or concern about privacy.
Canada
We make reasonable efforts to notify you of the purposes for which your Personal Information will be used or disclosed and if the initial purpose changes. Please note, you may withdraw consent at any time (subject to legal or contractual restrictions and reasonable notice). If you have any concerns about how your Personal Information is handled, please reach out to us via one of the methods in the How to Contact Us section of this policy.
Rights of Data Subjects
Subject to certain limits set out in applicable laws, you have certain rights relating to the Personal Information collected by Trend. These rights include:
- Right to Access
- Right to Correction
- Right to Withdraw Consent
Canadian residents may have additional rights under Canadian law, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and successor legislation. Please see the Office of the Privacy Commissioner of Canada (https://www.priv.gc.ca) for further information. To submit a data privacy request, please reach out to us via one of the methods in the How to Contact Us section of this policy. Your request much include your full name, street address, city, province, postal code, and an email address so that we can contact you regarding your request.
Complaints
For Canadian data subjects, if Trend was unable to resolve your data privacy request, you have the right to lodge a complaint with the Office of Privacy Commissioner of Canada (OPC) at the following website: https://www.priv.gc.ca/en/report-a-concern/file-a-formal-privacy-complaint/. Trend is committed to working with you to obtain fair resolution of any complaint or concern about privacy.
Province-specific sites also exist for data subjects of the following Canadian provinces:
British Columbia: https://www.oipc.bc.ca/for-the-public/how-do-i-make-a-complaint/
Alberta: https://oipc.ab.ca/request-a-review-file-a-complaint/
